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Why Images Appeal on Social Media
Looking at the Internet of the 2010s, one thing seems clear: the old adage about pictures being worth a thousand words couldn’t be more true. Images are everywhere. So much so that it almost stands out...
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Why Social Media Strategy Matters
Remember playing Pin the Tail on the Donkey at parties when you were a little kid? Or at least watching it on TV? It’s a classic party game, and it’s based fundamentally on confusion and...
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What is Social Listening?
When you work in sales, information counts for a lot. You need to have answers to all kinds of questions about your product or service. You need to have a mental list of benefits on hand. You need to...
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The Social Selling Approach
The idea of social selling used to evoke images of golf clubs and martinis. Rather than court a prospect on the phone, the smart salesperson would invite the client out to the golf course for a round,...
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Customer Service Through Social Listening
Social listening is not only your opportunity to sell. It’s your opportunity to care. Specifically, it’s your opportunity to care for your current customers and make sure they stay with you for a long,...
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5 Essential Steps to Building a Social Media Team
Alex has a challenge. As the head of a Central Florida nonprofit, he is responsible for many things, from overseeing their staff of ten to building community partnerships to raising money for the...
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Is your social media marketing plan transferable?
Life changes pretty quickly. One day your company might be ticking along with a full in-house team. The next day one of them might quit because of a sick relative, or get laid off because of reduced...
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How a social media process cultivates trust on a team
When you are taking on the challenge of a complex social media marketing campaign, one person posting content sporadically no longer cuts it. You need a team for a dedicated effort. And building a team...
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5 essential steps of the content planning process
What happens when you combine a busy schedule with the ‘blank screen’ effect? Answer: a whole lot of nothing. That is when social media efforts go dead. It gets even worse when you throw in management...
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The power of team brainstorming for social media
This week Greg and I had coffee with a social media manager who was feeling a little isolated. When she first started her job, she’d been working with a five-person team. Then it dwindled to three. Now...
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5 Social Media Ethics Questions Worth Answering
With the exception of LinkedIn, most people who use social media don’t sign up for professional purposes. When you are purely a social user, private and anonymous, you can post about your bowel...
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Ethics of Engagement on Social Media
Yesterday we talked about a few of the ethical social media questions that brands and individuals alike must attempt to answer about their own presence. Once you’ve made some of the core decisions...
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Getting to Know a New Digital Marketing Client
Of the many exciting things about life in a digital marketing agency, the variety of projects is one of my favorites. I always had a hard time identifying what I wanted to be ‘when I grew up’ because I...
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All the Internet is a stage.
I love drama. Not the kind that happens when two people have misunderstandings or personality conflicts. The kind that happens on a stage, with a curtain and lights and scripts and costumes. After...
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The Creativity Workout: Making Mistakes
Not long ago, I listened to an episode of the TED Radio Hour discussing the sources of creativity. It inspired me to try to explore those Ideas Worth Spreading a little further in the context of...
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Two Paths to Success in B2B Social Media Marketing
Many people think of social media as a predominantly business-to-consumer kind of space for marketing. There is some truth there. For many people, social media is still an inherently social activity,...
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Too Many Social Media Tools?
Like most social media marketers, I am a big fan of the many tools available online to make our lives easier. In fact, I use online tools nearly every day for sharing, analytics, content reading… you...
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Show Your Social Media Followers Some Love
No, that’s not just a strategy for Valentine’s Day. These recommendations do not expire on February 15. Just like with your significant other, you should be showing the love all year round. If you only...
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How to Convey Emotion on Social Media
Emotion is one of those tricky but powerful concepts that many brands struggle to get right in their posts on social media. But while the marketers struggle, the musicians laugh– they’ve had this one...
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Social Media & The Fear of Missing Out
When someone you haven’t seen in a while asks how you are doing, what do you say? Seems to me like most of the people I know wind up responding with “I’m good…I’m so busy!” (or some variation on that)....
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