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The Care and Feeding of A Community Manager
How does social media fit into a business ecosystem? It’s not always easy to figure out. When the business isn’t so new that you can build its foundations on social media, the business owner has to...
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The Power of the Social CEO
Leadership matters. The leadership of a company is responsible for defining its vision, but also for figuring out how — in terms of finances and operations — that vision will be implemented. In other...
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The 4 Key Ingredients of a Social Company Culture
What is your ideal way to spend an evening? This may seem like a trivial question, but it actually reflects how you and your employees might define your company culture. Personally, my ideal evening...
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What Watching “The Office” Taught Me About Marketing (Online and Off)
Doing Business the Old-Fashioned Way with Michael Scott In one of my favorite episodes of The Office, former temp Ryan has been promoted to become Michael Scott’s boss at corporate, and has taken on...
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Two Simple Secrets That Build Amazing Social Media Experiences
We’re all here on social media for different reasons. If you’re here on this blog post, I’m guessing you are after an amazing social media experience. Or you’re just curious about what constitutes one....
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The Busker’s Guide to Social Media Marketing
Yesterday I went to the Bay Area Renaissance Festival over in Tampa for the second year in a row. If you’ve never been to a Renaissance festival before, you are missing out on a tableau of clever...
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Becoming the Social CEO Your Company Needs
How a CEO Can Take Their First Steps on Social Media Note: Today’s images come from Getty, Fox, Vince Vaughn, and the cast of “Unfinished Business,” who teamed up to re-enact these [purposefully...
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Winning the Social Media Popularity Contest
Do People Like You on Social Media? I don’t just mean “like” you in the sense of “liking” your Facebook page or a post about your dinner. I mean really like you. As a human being or a company. Do they...
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Can Social Media Strategy Serve a Larger Cause?
How Social Media is Helping Orlando Rethink Homelessness In the spring of 2013, Orlando and greater Central Florida — the geographic home of the “happiest place on earth” — didn’t look so happy for...
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What Ron Jon Can Teach You About Social Media ROI
Why Context Matters to Your Bottom Line It’s always great to be in Florida in March. In fact, this is the time of year when I am the happiest to be in this state. The weather is near perfect: sun...
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#GetWild: Orlando City Soccer Club and Awareness Marketing
Soccer seems to be a sport that causes intense excitement anywhere but conventional sports communities in the United States. Here, for some people, if it’s not baseball, basketball, or football (the...
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7 Ways to Train a New Social Media Manager on Your Team
There comes a time in the life of every solo social media marketing business when you must hire on a new social media manager to take over some of your online responsibilities. People who are doing...
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How Facebook is Hurting Nonprofits (And What to Do About It)
Facebook: Stop Hurting Nonprofits. Nonprofits: Stop Relying on Facebook. Greg and I have been committed to doing everything we can to help nonprofits succeed on the web since we started CT Social...
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How to Make Great Social Media Photos Without Photoshop
Social Media Photos for the Photoshop-Phobic The conventional wisdom for the past several years has been that, in order to succeed on social media, you need beautiful multimedia content. Multimedia...
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Social Media, Corporate Transparency and the #AskSeaWorld Q&A Debacle
The Problem with Twitter Chats for Reputation Management I’ll give SeaWorld credit for good intentions. Not every company whose reputation has been tanking would be willing to put themselves out there...
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How Pinterest Improves their User Experience
Building a Better Pinterest Algorithm Ah, Pinterest. The home of all the best Internet distractions. It’s the home of recipes (my personal pinning addiction), DIY projects, nerdy things to buy, and...
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Social Media Post Length: Is It for Soundbites?
Social media post length has changed over time. I remember when Twitter first launched. The overwhelming reaction among my direct acquaintances was, “I can’t possibly fit my thoughts into a social...
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Are Your Social Media Promotions Missing the Mark?
Social Media Promotions for Results-Hungry Professionals Tell me the truth: when was the last time you noticed a business promoting their social media accounts… and actually went to follow them? I’m...
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How to Radically Boost Your Pinterest Power in 5 Easy Steps
Having fun with Pinterest, but can’t figure out how to really get off the ground? While you’re building a rocking recipe board, you might be missing out on a powerful avenue to expand your reach into a...
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What’s the Deal with Niche Social Networks?
How Niche Social Networks Help People Connect From crafts to cooking, from drinking to design, from gaming to reading — our passions bring us together across boundaries. This was true before the advent...
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