Why Facebook Marketing Is Not Working For Your Business
I just do not understand it, and I’ve yet to have someone rationally explain their need to continue to beat a dead horse. Facebook is the dead horse in this case; as they continue to nerf the organic...
View ArticleHow Do Businesses “Do” Social Media? [Your Social Business, Part 1]
Managing social media by yourself is tough. If there is one thing I have learned since getting into social media marketing as a business, it’s that success in this online realm cannot be easily found...
View ArticleSuccessful Facebook Ads: A How-To Guide
When you start trying to market a business through social media, it’s common to feel like the stereotypical middle child—like no one knows you are there, and no one is listening to you. Many businesses...
View ArticleFacebook Ads and Insights – Analyzing Your Ads
Facebook Ads – Analyzing Your Success Last time we talked about how understanding the different types of Facebook ads could help you choose the right ad option for your goals. Knowing your goals...
View ArticleHiring a Voice for Your Brand [Your Social Business, Part 2]
Entrusting someone with your brand voice is a big deal. When you make someone a manager on your Facebook page, or hand over the password to the Twitter account, you entrust them with the right to speak...
View ArticleGoogle Plus Tips Round-Up
For all that Google Plus has a strong and active user base and lots of opportunity for SEO, it can still be a difficult platform for bloggers and other professionals to master. We created and compiled...
View ArticleSocial Media: What’s Your Motivation?
Do you want to learn a second language? I know I do. I’ve always admired people who are able to successfully pick up an unfamiliar language. Many people (especially here in the U.S.) are in a similar...
View ArticleFour Simple Questions To Help You Reach New Heights on Social Media
It is all too easy to join a social network and start acting blindly. After all, for most of them there is an established set of early activities that every user is pretty much supposed to follow. The...
View ArticleSocial Media and Social Activism
When I was a child– perhaps around five or so– my parents introduced me to the music of Peter, Paul, and Mary. My sister and I belted out ‘Puff the Magic Dragon’ ‘Leaving on a Jet Plane’ and ‘If I Had...
View Article3 Super-Simple Social Media Habits for 2015
New year, new goals, new round of advice posts on how to turn those goals into legitimate habits. Strangely, just about everyone knows that the majority of these goals will be swept into a dusty heap...
View ArticleThe Ranch Dressing Lesson
My roommate loves ranch dressing. One particular kind of ranch dressing, in fact. She has been dipping her vegetables in Naturally Fresh Classic Ranch since she was a child, and she still loves it. At...
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Association marketing, or why we hate the weatherman
A cold front came in yesterday here in Central Florida. People in other parts of the country and even other parts of the world may laugh at this. 40-50 degrees Fahrenheit outside and Florida people are...
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How do you approach social media marketing?
Do a quick Google search for “best social media tips,” and just skim through the first few articles on the page. Go ahead, I’ll wait while you take a look. I took a look at these articles. Here’s the...
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Getting Caught in the ‘Like’ Trap
Social media offers as much opportunity for distraction as it does for action. Once you build up a newsfeed of people and pages and groups to follow, it is spectacularly easy to get lost in absorbing...
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The Curator (Active Social Media Users, Part 1)
Yesterday we talked about the problems with using the like (or +1, or favorite) button as your primary mode of social media communication. So if passively scrolling through social media in that way is...
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The Conversationalist (Active Social Media Users, Part 3)
We’ve talked about the curators, the people who seek out the good content. We’ve talked about the creators, the people who put their sweat and tears into producing content. Now, in a full circle back...
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Creating Content That Engages
When I posted earlier this week about getting caught in the ‘Like Trap’, commenters pointed out to me that not all content is worthy of active engagement (beyond a like or a +1). Ultimately I have to...
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Social Engagement, Face to Face
When you make relationships a priority on social media, you start to look at it differently. Suddenly, instead of seeing a collection of screen names, you start to think about the real people on the...
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The Art and Science of Influence [Book Review]
When the revised edition of Robert Cialdini’s Influence: The Power of Persuasion that I just finished reading was published in 1993, Bill Clinton had just become president. That year, Intel introduced...
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21 Sources for Free Stock Photos (That Don’t Suck!)
Today I am thankful for talented photographers who allow creatives and other business owners to use their work freely online. For without them, we would be trapped in a world where everything looked...
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