Clik here to view.
Who Influences Your Social Media Audience?
Everyone wants to get the best results for the least amount of time or money with their social media audience. But the truth is, there are very few shortcuts to success, online or anywhere else. For...
View ArticleClik here to view.
Why Asks Are Killing Your Nonprofit’s Facebook Page
The millennial generation — so far, the most connected generation in history — is inundated by marketing. On billboards and automobiles, on social media and emails, through print and digital and audio...
View ArticleClik here to view.
Lesson #3: You’ve got to find the right fit in digital marketing.
The truth is that sometimes it can be hard to find the right recipe for a strong digital marketing campaign. The same thing is true, of course, in all relationships. To be a good fit, a job must match...
View ArticleClik here to view.
Lesson #5: When in doubt, just connect.
Sometimes it’s hard to succeed at digital marketing. Sometimes your goals feel out of reach. Sometimes doors get slammed in your face that you hoped desperately would open. At moments like that, the...
View ArticleClik here to view.
Lesson #6: Sometimes you just need to move on.
Social media consultants like to remind our clients that becoming successful online can take a long time. And it’s true. You really can’t expect overnight success (unless it’s the kind that takes...
View ArticleLesson #7 – How to get to know your social media client
When it’s done right, social media reflects the heart and soul of an organization. It cuts to the heart of the brand’s message and presents it in a storytelling-oriented way which appeals to an...
View ArticleLesson #8 – Why do you post on social media?
Sometimes when you are scrolling through your social media feed, looking at photos of shoes or food or selfies, it becomes easy to wonder why people feel the need to post all these things. It’s a fair...
View ArticleClik here to view.
Beards, Buzz, and Community Building On the Internet
They say you learn something new every day. Today, I learned about the existence of the Orlando Facial Hair Club: A community of people organized specifically around appreciation for mustaches and...
View ArticleClik here to view.
Should I Be On Every Social Network? (100 Questions Answered, #1)
Today I was on a call with a prospective client, the executive director of an organization that is just looking beyond its first baby steps into the digital marketing world. As we talked through our...
View ArticleClik here to view.
Facebook Boosting Posts 101
Boosting to Better Facebook Engagement If you manage a Facebook page, chances are you have seen the ‘Boost Post’ button. If you have ever used this feature, you have either come to love it or...
View Article