Google Plus: A Guide to Improving Your Experience
Every day I read from one agency or another that Google Plus is a “Ghost Town.” This always confuses me because, aside from Pinterest, I get the most interaction from my Google Plus account. When...
View ArticleGoogle Plus Circles: Creating Powerful Circles
The key to great engagement on any social network is not the network itself, but how many people you are following, and how many are following you. Finding people and adding them to your Google Plus...
View Article3 Easy Ways to Liven Up Your LinkedIn
In my last post on this blog, we looked at how to get started on LinkedIn by creating a great, informative profile. This is an important first step because once you’ve built a profile that you are...
View ArticleGoogle Plus Communities: Build a Community, Grow Your Reach
Google officially announced and released a new feature called Google Plus Communities– if you look on the left-hand side of your Google+ home page (in the navigation bar), you will see the icon with...
View ArticleTwitter Background Design 2013 (With Downloadable Template)
Over the past few months, I have noticed a large number of people on Twitter asking if anyone can help them make a custom Twitter background. When I first started making Twitter backgrounds, I could...
View ArticleAsk CTS: How Often Should I Be Sharing Posts on LinkedIn?
Much like any other social network, LinkedIn features a news feed where you can see links and updates shared by your connections and the companies you follow. Sharing posts on LinkedIn is a great way...
View ArticleUsing Google Analytics to Measure Your Social Media Outreach
A lot of sites use Google Analytics – it’s the most widely used analytics platform available today. And most of those sites are measuring all the visitors that came to their site from social media...
View Article5 Penguin-Approved Link Building Strategies
Link building is very important for ranking a website in Google search results. It has been this way since Google first presented its Page Rank algorithm. And since we all want to place higher in the...
View ArticleEmail (In)Sanity: The “Inbox Zero” Principle
After my most recent series of blog posts about using LinkedIn, I thought it was time for a break in topics. We talk often on this blog about the best ways to use social media as a tool to promote your...
View Article7 Steps to Social Media Strategy Planning
When you first get started on social media as a business, it is tempting to just start sending out posts at any time that the mood strikes you, on whatever topic seems most important that day. In many...
View ArticleAsk CTS: Can I Reuse Social Media Content?
You’re running out of things to say on your company’s social media pages. Or you’re too busy to spend more than a short amount of time on social media each week, and you want to know where your time...
View ArticleWhat is Social Media Marketing? What You Need to Know.
Day after day, I am asked what kind of marketing I can provide for social media, or exactly what social media marketing is anyway. This question is usually followed by an explanation: “We’re not trying...
View ArticleContent Strategy and Social Media
Failing to Plan is Planning to Fail Your company’s Facebook page just topped 250 fans and your Twitter followers are into the thousands, but you haven’t made any sales and you still feel as though...
View Article5 Steps to Social Media Success
5 Steps to Social Media Success – Implement Daily Every day you see blog posts that give the impression that achieving social media success is as easy as creating a social media account and putting up...
View ArticleCan Niche Social Networks Help You Reach Your Target Market?
Imagine walking into a networking event at a crowded bar where you don’t know anyone. You walk around the room, overhearing people talking about many different topics. Some of them sound kind of...
View ArticleGoogle Plus Cover Photo 2013 (With PSD Template)
Since the release of the new Google Plus cover photo there has been an ongoing debate about the ideal size for the new cover images. With the new cover photo being so much larger than the previous...
View Article5 Ways to Make Your LinkedIn Profile Pop
Does your LinkedIn Profile “Pop”? The LinkedIn profile used to have a reputation for being sterile, drab, and quite literally gray. While this has tended not to bother many business professionals, for...
View ArticleHow to Make Your LinkedIn Groups Work For You
There are over 1.5 million LinkedIn Groups. Not users, but groups for people to jump into and contribute. These groups include alumni networks, fellow professionals – people who are working or used to...
View ArticleManaging your Google Plus Circles
Google Plus Circle Management After talking with many people about Google Plus and how they are using it, I find that one of the most common questions I hear is about circles; specifically they want to...
View ArticleGrow Your Reach with Google+ Content Marketing
Let’s get this out of the way up front: content marketing is not magic. Neither is social media. Neither is Google. Neither is The Internet. You cannot wave a wand and make any of these things work for...
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